Strategic Alliance

Kickstartdream Strategic Alliances

Strategic Alliance is a powerful tool which allows you to :
1. create group
2. identify your group's purpose, objectives and guidelines
3. invite members that share the same interest and objectives
4. manage group members and activities
5. synergize strength to achieve internet business goals or objectives
6. have private forum within the group

This guide outlines the thought processes and methods that will help you promote your website, improve ranking, drive traffic and increase sales or conversions by setting up your own Strategic Alliance Group, or joining other's group.

We strive to get good Google or SERP rankings so that our website can be popular, attract more visitors and get more conversions / sales to achieve our internet business goals. For many internet marketers, tremendous amount of effort and time has been invested but the results are just disappointing, ranking is just not improving much somehow. A lot of us got stuck in this non-performing strategy and gave up half-way. But there is a powerful but not commonly reviewed strategy to succeed even before you get good ranking.

The secret strategy is to form alliances with reliable and committed people sharing similar niche, objectives and goals. You, yourself can only do that much, but with synergy of a group of dedicated people, much more can be accomplished.

There are so many ways you can be benefited with alliances, below are some examples:

Content Distribution
Objective     : To promote important or selected content
Group type  : Closed group (by invitation only, members are carefully selected. Invited members share the same niche category but preferably not direct competitors)
Description : Group members are allowed to promote certain numbers of post (determined by the Group’s Administrator) in a weekly or monthly basis (again determined by the Group’s Administrator). Members are to showcase the heading and snippet of the posts, and have a direct link to the author’s webpage (how are they being presented in other members’ website shall be discussed and agreed upon between the Administrator and members).

This is a very powerful move as the pool of ‘visitors / users’ increases in number significantly, and all of these users are already your prospective customers because they have already shown interest in the same niche category in some ways. Think about this, if your website has an average monthly users of 200, even if you have an extraordinary post with great content and very catchy heading, you can only reach that many people. But if you have a group of 30 members and each of them has an average monthly users of 200, then your content has a potential to reach 6000 people who are already interested in your niche category.

Increase RELEVANT backlinks
Objective     : To increase PageRank Score (part of Google Ranking Algorithm) by increasing backlinks
Group type  : Closed group (Invited members share the same niche category but preferably not direct competitors)
Description : Be-careful when adding backlinks pointing to your website because it may help or hurt your PageRank Score. Only quality site and site that has a niche relevant to yours will help in improving your PageRank Score. Links from a low quality site or irrelevant site will hurt your PageRank Score. Be selective in leaving a link pointing to your website.

Exchange Product Reviews
Objective     : To increase sales / conversions by instilling more confidence in the products being sold
Group type  : Closed group (by invitation only, members are carefully selected. Invited members share the same niche category but preferably not direct competitors)
Description : Customers will always look for reviews and approval before deciding to put their money into a product. Having enough positive reviews will certainly increase the possibilities of the product being sold.

Showcase Free Products to Attract Visitors (very powerful strategy)
Objective     : To increase registered users and email list
Group type  : Closed group (by invitation only, members are carefully selected. Invited members share the same niche category but preferably not direct competitors)
Description : Group members are allowed to showcase a free product in other members’ website (how are they being presented in other members’ website shall be discussed and agreed upon between the Administrator and members). By encouraging visitors to register as a user to get the free product (for example I have the ‘Complete Guide to 200+ Google Ranking Factors’ free ebook in Kickstartdream.com), you will be able to attract more visitors and increase your mailing list (your mailing list is a very important component in internet marketing).

Exchange Website Visits and Comments
Objective     : To improve Google ranking
Group type  : Open or closed group
Description : Members are to visit each other's website (in a certain manner described here) to improve Engagement Metrics that are important for better Google rankings.

Guest Post
Objective     : To introduce yourself (as an author) to more people and get more followers
Group type  : Open or closed group
Description : Good writers will be benefited from this. You and your members actually create posts in others' website. Your contents, and also your members', will be able to reach more people. If users from other members' website like your content, niche or writing style, they may follow you in your website.

Increase Membership Registration to Increase Website’s Credibility
Objective    : To increase website's credibility by having a higher amount of registered users
Group type : Open group (Group is opened for anyone who is interested)
Description : Members will need to register as a user in other members’ website. Visitors will have better confidence in websites that have more registered members. Visitors assume websites with very few members to be less credible. Increasing the number of members will directly influenced the reliability of your content and the credibility of your website.

Joint Venture (very powerful strategy)
Objective    : To create sales by means of joint-venturing
Group type : Closed group (Invited members share the same niche category but preferably not direct competitors)
Description : Create an affiliate product to be put up in Clickbank.com (Sharing of profits to be determined by Group’s Administrator). Invite members to be partners, you can identify how the profits are shared with your partners in Clickbank. ClickBank automatically handles the distribution of profits determined by you and other administrative headaches. Read more about Clickbank Joint-venture here. By doing so, you will have more people promoting the affiliate product created by you.

Remember this, customers will always look for reviews and approval before putting their money into any product. If you have enough people spreading news and positive reviews on the product, the chances of success will be so much better. If you manage to rank your product in the first page of Clickbank’s Marketplace (within its category), you can be sure your product will sell like hot cakes because there are tens of thousands of affiliators looking for products in Clickbank, ready to sell your product for you.