CHAPTER 4 : Keyword research
Keywords are the words and phrases in your content that are used to make it possible for people to find your site or pages via search engines. Keywords are one of the main elements of search engine optimization.
Keywords are normally used as the title of your pages. For example : your website is www.studybees.com , your niche is about 'how to study better'. You want to write a page about improving memory and you found a keyword - 'how to improve your memory'. This keyword will be used as the title of the page where you will be writing about improving memory, the page URL should be like this : www.studybees.com/how-to-improve-your-memory/ .
The main idea is that you need to know what kind of keywords people are using to search for the products, services or information that you are offering. You want to use keywords that have high searches every month but with low competition, so that your page can be ranked better and easier. To look for keywords that have high amount of searches and low amount of competition, you need to utilize keyword research tool.
Keyword research tool
You need to subscribe to a reliable keyword research tool in order to make sure every keyword or title of your page has high searches and low competitions. Subscribe to Jaaxy.com, this is a powerful and reliable keyword research tool that I have been using all these years. You will get 30 free searches when you subscribe , you will want to continue their monthly subscription with a monthly fee after that as this tool is one of the most important tools you need to build a successful website.
How to interpret the table
AVG : The average number of searches the keyword receives every month.
Traffic : The estimated number of visits per month to your webpage if you manage to rank on the first page.
QSR (Quoted Search Results) : The number of competing websites using the exact keyword.
KQI (Keyword Quality Indicator) : Green is good, yellow is ok, red is poor.
SEO : A scoring indicator, scale from 1 to 100, the higher the score, the more likely your keyword can rank on the first page.
The most important information is Traffic and QSR or competitions. From the example above, the keyword 'how to improve your memory' is not a good one because you have 341 competitions (QSR), we want the competition (QSR) to be below 300, the lower the better. There are other keywords suggestions in the table for you to choose.
NB : You want keywords that have more than 300 Traffic and less than 300 QSR.