CHAPTER 2 : Choose a niche
A niche is a specific topic, category or segment your website / blog will revolve around. Almost anything you can think of can be a niche - "how to train your dog", "modifying cars" , "self-improvement" , "parenting" , "cooking recipes" , "how to improve your memory" , "architectural design" , "antique" , "nightlife" , etc.
There are a lot of advice that you should choose a niche based on the things that you are passionate about, and you can earn money online from absolutely every single niche. WRONG, you need to choose a niche which has enough audience or people who are interested in it as well. You will not be able to earn anything if you do not have enough audience. Think about it, being passionate about your niche is not enough to build a profitable business. You have to make sure your niche/market has enough profit potential to meet your financial goals.
How do we know if the niche has enough profit potential
I personally value this by the number of searches per month for the general niche topic.
NB : To get information on the number of searches for keywords, sign up to https://adwords.google.com/ko/KeywordPlanner/Home
step 1 : Click 'Get search volume data and trends'. See picture below.
Step 2 : Type your keywords in the box. Make sure you enter your niche keyword like this - [niche keyword], if you don't put the keywords in square brackets it will not bring up accurate results of the amount of people searching for that keyword every month. Select the targeted location and hit "Get search volume" button. See picture below :
Step 3 : Evaluate the result. Personally I look for niche with at least 10,000 search monthly. See picture below :
Above result shows average monthly searches of 12,100, I will not consider niches with less than 10,000 searches monthly.
You do not want to choose a niche in dying trend
You need to have a niche that is growing in trend, or at least not dying off.
NB : Check your niche if it is in a dying trend at https://www.google.com/trends/ .
Step 1 : Sign up to Google trend. Put in your keyword for your niche, see picture below :
Step 2 : Evaluate the result. See picture below :
If you have got yourself a niche with at least 10,000 searches and it is still growing in trend, you are ready for the next big step - creating a website, a platform where you can earn your financial freedom and win the lifestyle you dream of. Congratulations, you are already that much closer to fulfilling your dreams.